Job Brief:
Responsible for managing content research and consumer trends and in creating content for a variety of Umniah's different websites and initiatives such as the (Corporate Website, eShop,8log …..etc. ). Job holder has to work closely with digital, marketing, sales and corporate communications teams and other stakeholders to ensure that content is engaging and consistent across all Umniah digital platforms. She/he should ensure all production deliverables are aligned to the strategic brief and are trafficked on-time and in accordance with pre-set guidelines.
Key Responsibilities:
- Maintain information displayed on company websites and blogs and other digital platforms updated, fresh, informative, and appealing.
- Maintain updated knowledge with development and generate new ideas to draw audience’s attention.
- Develop an editorial calendar and ensure that content team is on board.
- Manage content calendars and ensure that the content remains consistent and updated across all platforms.
- Coordinate with the marketing, design and other team members to ensure the timely delivery of assignments.
- Track customers and content analytics and generate reports and presentations accordingly.
- Create, edit, post, update, and occasionally clean up outdated content.
- Support in the development of content strategy aligned with short term and long term marketing targets.
- Ensure achievement of UMNIAH goals and be a voice for the company by assisting in the formulation of a cross-platforms content strategy.
- Support in development and exporting of email newsletters and online outreach campaigns.
- Identify new content opportunities, explore ways to repurpose existing content throughout the Umniah site, monitor websites traffic, respond to website feedback, and implement changes to the site's layout and content based on website analytics and usability testing.
- Implement changes or new developments needs by working closely with Umniah's technical team, digital team and customer experience team.
- Brainstorm effectively with team members in the marketing department, PR Agency to develop new ideas.
Requirements
Education:
Bachelor Degree in literature, journalism, marketing, communications, media, or any other related field.
Level of Experience:
Intermediate Experience in content creation, marketing, communications or related field.
Tools & Systems:
- Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
- Familiarity with content management systems (CMS) (Such as WordPress, Drupal, and Joomla.
- Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
- Excellent computer skills with MS Office and Google Suite.
- Good knowledge of various content platforms such as social media and blogs
Technical Skills & Knowledge:
- Strong understanding of content practices such as SEO, SMO, and PPC
- Good knowledge of compliance laws (e.g. Copyright and data protection)
- Excellent written and verbal communication skills (English & Arabic Fluent, spoken & written)